Videos for Businesses and Creatives
“Be the light that helps others see.” Anonymous
Are you a business owner who is struggling with exposure? Perhaps you are an artist or jewelry maker who relies on a store front, or pop-up markets to sell your products. You rely on foot traffic coming through your store. Or perhaps you have a website, but sales are few and far between.
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In today's day and age of social media, and internet marketing, video is a tremendously powerful tool in getting you and your products seen.
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Furthermore....we live in an age where globalization has resulted in people feeling more connected to other people as we learn to accept and appreciate different cultures that we are exposed to. People tend to be more trustworthy of people they know, or feel they know. Many people are far more likely to purchase something from people they want to support, or from people they feel a certain connection to. This is why customer service is such a powerful tool in a successful business. You almost have to sell "yourself" as the artist or business owner first, and then focus on selling the product or service.
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How I can help
I have a love for telling peoples stories through video. I also understand marketing, and some of the psychology behind peoples decision to buy.
I can create a beautifully made video for your business that presents to the potential customer, a better glimpse into who you are as the artist or business owner. A video that showcases your talents, and merchandise or art, in a beautiful visually stimulating way.
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I will work with you to decide the vision and direction of the video, as we determine which format will serve your needs the most. Whether short documentary style, where you talk about your art or business, or a simple video that shows your products in a beautiful, artistic way that allows potential customers to better appreciate what you have to offer.
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Furthermore, I can help you figure out the best ways to post the video to social media, and how to market it in a way that reaches your ideal customers.
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Video is an incredibly powerful tool! We all have cell phones now days, and we all spend far too much time browsing social media. The key is to take advantage of the captive audience you have on social media, and appeal to them in a way that grabs their attention, and makes them want to support your business. You can do this by posting pictures of what you sell (I can help with that too), but video offers a rather unique and very appealing way to display what you have to offer.
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People tend to be kind of lazy, and if it takes someone extra steps to see what you have to offer, they are likely to give up and move on. If they have to click through multiple links on your website in order to get a feel for what you are selling, they may lose patience and move on. Video is tremendously successful and effective, because it allows potential customers to immediately be presented with what you are selling, and who you are.